I’ve been watching the show Ad Persuasion, I love a great advert, and enjoy watching the pros critique them. The last episode I caught has a nifty commercial from telephone company, Vodafone in the UK, was featured. The innovative commercial introduces us to the Mayfly, who had the misfortune to have the life expectancy of one day. But the Mayfly embraces every moment of his life, leaf surfing, playing tennis with a buddy, juggling, and spending quality time with his lady friend. It really is a beautiful ad, with the tagline: Vodafone, make the most of now.

The commercial is enhanced by the song playing in the background, which happens to be one of my faves:  Love Song by Canadian rapper, K-os. Check out the album the track is from, Joyful Rebellion, at Amazon, or Amazon UK. It has some other really great tracks on it!

Don’t forget to cherish every moment, just like our friend, the Mayfly!